Morven Park - Various Projects

As the Assistant Director of Development and Digital Marketing at Morven Park, I was given the opportunity to expand my digital marketing skills at a large estate housing 3 museums, an equestrian center and sports facility. I developed and instituted a successful social media marketing plan for the museum and equestrian departments. I worked closely with a developer to redesign the website for better engagement and easier event registration. I initiated an email marketing plan and designed effective email newsletters that engaged readers with the website, social media and event registrations. I also ran the weddings and events department and tripled the number of weddings held at the park my first year through advertising, networking and re-organizing the rental process and pricing. I facilitated major nonprofit events with celebrity performances and assisted the Director of Communications with the rental of the site for the movie “Foxcatcher”.